About Us

Professionalism at Every Step with Etika Kozmetik

Etika Kozmetik was established in 2018 as a reflection of our experience and expertise of over 10 years in the field of cosmetics manufacturing. Since our founding, we have been committed to delivering high standards of quality, trust, and professionalism—serving both individual consumers and professional salons.

A Strong and Expanding Structure with Our Brands

Through our in-house brands—KARLEEN, LA DOREE, and KUAFÖR GROOS—we offer specialized solutions tailored to a wide range of hair and personal care needs:

With KARLEEN and LA DOREEwe develop effective and reliable cosmetic products for both individual users and professional salons.
Through KUAFÖR GROOSwe provide online sales and fast supply services tailored to professionals, particularly hairdressers and beauty salons.

Professional Service, Quality Production

All our products are carefully crafted by expert teams who closely follow industry developments, and each item goes through thorough quality control before reaching you. At Etika Kozmetik, our goal is not only to offer outstanding products but also to be a trusted business partner.

Our Mission

To continuously improve through innovative R&D practices that comply with regulations and ethical values, and to provide social and economic benefits to all stakeholders within the industry.

Our Vision

As a Turkish brand, to become a competitive, ethical, and leading cosmetics company in all markets—both domestic and international—while continuously improving and contributing to the advancement of the industry.

Comprehensive Care, Expert Solutions

Carefully curated categories for every step of hair and personal care. Discover our extensive product range developed for those seeking professional results.

Hair Care Series

These nourishing, repairing, and protective series not only improve the appearance of your hair but also help restore its healthy structure. From lightweight formulas for daily use to intensive solutions for deep care needs, we offer a wide range of options. Choose the series that best suits your hair type and enjoy flawless hair every day.

Expert Serileri

The Expert Series offers advanced solutions in hair care, featuring formulas designed for intensive treatment needs and overall hair health improvement. Each product is specially formulated to suit the structure of the hair, delivering professional level results.

Shampoos

With their rich formulations, our shampoos deeply cleanse the scalp while maintaining the hair's natural balance without drying it out. Offering targeted solutions for issues like hair loss, dandruff, lack of volume, or dryness, our shampoos are set to become an essential part of your daily care routine. Choose the shampoo that best suits your hair type and enjoy healthy, vibrant hair every day.

Hair Care Oils and Creams

Our Hair Care Oils and Creams category is carefully crafted with the most effective and natural formulas to provide the deep care your hair needs and protect it from the challenges of daily life. These products nourish, hydrate, and strengthen the hair while maintaining its moisture balance, providing the essential care without weighing it down.

Professional Products

The right products guarantee success at every step to achieve excellent results in hair care. Our Professional Products category brings together high-performance formulas selected by experts to ensure salon-quality results.

Hair Dyes

UniqColors is a brand specifically designed for professional hairdressers, known for its perfect hair colors and impressive features. Originating from Italy, UniqColors offers a wide range with 75 different color options, making it the ideal choice to meet your clients' needs.

Hair Bleaches

The unique formula of Karleen Blondist Bleaching Powder provides the power to lighten hair by 7 to 9 levels. This ensures impressive lightening results on all hair colors. Moreover, it strengthens and protects your hair while lightening, giving you a healthy and vibrant appearance.

Hair Perfumes

Developed with a special formula, Serene Hair Mist adds moisture, shine, and silky softness to your hair. Thanks to its lightweight texture, your hair remains fresh, vibrant, and pleasantly scented throughout the day without feeling heavy.

Body Perfumes

Karleen Body Sprays, with their carefully selected aromatic fragrances, bring freshness and vitality to your skin. Thanks to their long-lasting formula, they provide a fresh and captivating scent experience throughout the day. They can be used after a shower or at any time of the day.

Why Us

Why Should You Choose Us?

We’re not just a cosmetics brand — we’re your skin’s best friend. With our commitment to quality, trust, and natural ingredients, we offer you the best care possible.

Natural and Effective Formulas

We bring together the purest ingredients of nature with the power of science. Our formulas, enriched with botanical extracts and free from harmful chemicals, offer the most natural care for your skin and hair.

Dermatologically Tested

We offer safe and effective care suitable for all skin types. Our products are carefully tested by dermatologists and can be used with confidence—even on sensitive skin.

High-Quality Ingredients

We use only the purest, most effective, and skin-friendly ingredients in our products. Without compromising our quality standards, we develop safe formulas that deliver exceptional performance.

Customer Experience

We value your feedback and constantly strive to deliver the best. With high-quality products, strong customer support, and a satisfaction guarantee, we are always here for you.

Discover Your Natural Beauty

We offer the purest and most effective care for your skin and hair. Add a natural touch to your beauty with our nature-inspired formulas. Explore now and indulge yourself!